At its best, ‘innovation’ connects seamlessly to art. Fragrance, cosmetics and technology by nature appear to be polar opposites. However, innovation, fragrance and cosmetics products must quietly coexist. Together these elements foster a spirit of creativity, growth and forward movement for the beauty (personal care) industry. Whether using tools to enhance fragrance artistry or to bolster a consumer experience, technology and innovation challenge the perfume and cosmetic artists.
There’s opportunity to explore new realms of olfactory and aesthetic experiences relevant to today’s market and consumer demands when technology and innovation elements are combined.
The skill of crafting sumptuous fragrances is paramount to technology because it is the ‘art’ that gives technology its humanity.
The real force behind MixByMe Technology™ lies in its reverence to fragrance as an art.